AI Hacks That Multiply Millions!
R. Kenner French opens by talking about his book ModernMillions.ai, which is currently ranked #4 in Amazon’s retirement planning category on Kindle. He shares how the book actually came from a 2015 AI presentation he did in Vegas, which he later cleaned up with the help of his team and AI tools. The surprising part: the ranking has been almost entirely organic—no big ad spend, no mass self-purchasing, just a small launch team, a press release that got picked up by AP, and word of mouth.
Dhaval, a marketer with nearly 20 years of experience, explains that old tricks like buying $100,000 of your own book don’t really work anymore because algorithms now favor authenticity. He highlights that AI is having its “dot-com boom” moment and that a serious, robust AI + finance/tax book is well-positioned to rank. He validates Kenner’s approach of educating instead of gatekeeping, pointing out that most business owners want to understand the process—even if they’ll still hire someone else to do the heavy lifting.
The discussion then shifts to AI-powered bookkeeping and automation. Kenner shares that VastSolutionsGroup.com has built an AI model called Einstein and a platform called Vastbookke / Vast Bookie, offering free AI bookkeeping so business owners don’t have to rely on QuickBooks or expensive bookkeepers. Over 300 users are already onboarding. A lot of what’s in the book centers on exactly these kinds of tools—how AI can lower tax, streamline finances, and make real-world business operations more efficient.
From there, they dive into marketing strategy for the book. Deval suggests a mix of Amazon ads + Google/YouTube ads + social (Instagram, LinkedIn), with YouTube being especially powerful because people can see Kenner and the book together. He emphasizes the need for a strong landing page and simple but clear ad copy (e.g., “#4 Amazon book in retirement planning”). He recommends front-loading ad spend (e.g., around $100/day to test) instead of inching in slowly, and leveraging Kenner’s existing 14,000 Instagram followers and 800+ member Vast Vault community with signed copies, bonuses, and special access.
Later in the conversation, they zoom out into AEO (Ask Engine Optimization) vs traditional SEO. Deval talks about AI models scraping the web, the rise of LLM tags so sites can be better read by ChatGPT/Gemini, and the importance of FAQ sections and question-based content to rank in AI answers. They also touch on Reddit and Wikipedia as authority sources, and the growing value of data-driven surveys + press releases to build credibility and get media exposure. Kenner mentions plans to run surveys related to the book and publish the results on ModernMillions.ai as a continually updated companion hub—turning the book into a living, evolving AI + finance resource instead of a static, one-and-done manual.
Takeaways
• Kenner’s book reached #4 on Amazon’s Retirement Planning category organically, proving authenticity still wins in modern book marketing.
• AI-focused books and content now dominate shelves and search results, and titles with real substance rise especially fast.
• By not bulk-buying his own book to game rankings, Kenner builds deeper trust and long-term credibility with readers.
• A dedicated 48-person launch team amplified awareness, demonstrating how collaboration and community dramatically boost organic book momentum.
• Because AI changes constantly, a live companion site like ModernMillions.ai keeps readers engaged with fresh, updated, relevant resources.
• Running Amazon, Google, YouTube, and Instagram ads together creates strong, multi-channel reinforcement that can push rankings even higher.
• Freely sharing knowledge, offering signed copies, and showing up generously for others builds powerful long-term brand equity.
• Combining real survey data with strategic press releases strengthens perceived authority and increases the odds of viral coverage.
Soundbites
• Authenticity always wins now.
• AI evolves every day.
• Knowledge must stay updated.
• Transparency builds real credibility.
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📚 Amazon Top Selling Author→ https://www.amazon.com/dp/B0FHBS32LG
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