Busy Business or Real Wealth!
Are You Running a Business… or Just Owning a High-Paying Job?
Most entrepreneurs believe revenue equals success—but without systems profitability and clear financial visibility even a high-revenue business can quietly destroy long-term wealth
In this episode R. Kenner French sits down with Natalia Zacharin founder of Zacharin Consulting to unpack what actually increases a business owner’s net worth—and why most owners are unknowingly blocking their own exit
Natalia brings the perspective of a seasoned fractional CFO who has helped startups scale past seven figures guided businesses through acquisitions and transformed chaotic operations into profitable sellable companies The conversation cuts through noise and focuses on what buyers investors and future-you truly care about 📈
What You’ll Learn
• Why you should run your business as if you’re going to sell it—even if you never plan to
• The real difference between revenue and true profitability
• How systems processes and people directly increase business valuation
• Why most owners misread their numbers—and how to fix it
• The power of recurring and subscription revenue models
• How AI can replace low-value work and unlock massive efficiency
• The overlooked risk of buying businesses culture transfer ⚠️
• Why net worth tracking beats budgeting every time
Who This Episode Is For
• Entrepreneurs earning 1M plus who feel stuck or overwhelmed
• Business owners thinking about exits acquisitions or retirement
• Founders who want clarity without emotional decision-making
• Solopreneurs ready to stop being the bottleneck
• Leaders who want their business to work without them
Natalia explains that a business dependent on its owner isn’t really a business—it’s just a job Buyers look for companies that run without the founder generate consistent profit and show steady momentum year over year
She also shares why numbers are a storytelling tool not just accounting data and how they expose inefficiencies long before problems explode
This episode is a masterclass in thinking like an owner operator and future seller—all at once 🌱
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