Convert Clicks Into Million Exits!

September 29, 2025•3 min read

The discussion opened with Kenner introducing Carolyn Lowe, founder of ROI Swift, as a proven expert in helping brands grow on Amazon. Carolyn shared her ambitious goal of helping 500 brands profitably scale, noting she has already guided over 200. A standout success story involved a father-and-son team who grew from six figures to seven figures per month under her guidance and eventually achieved a nine-figure exit with just four employees.

Carolyn traced her career back to the late 1990s when she worked at Dell, helping expand their consumer e-commerce business to billions in sales. After stepping back to raise her children, she later joined a small mom-and-baby brand, scaling their Amazon sales from $10,000 a month to $400,000 a month. This experience inspired her to launch ROI Swift in 2015, where she has since dedicated her efforts to helping consumer brands grow strategically and profitably.

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The conversation explored why Amazon remains such a powerful platform for entrepreneurs. Carolyn emphasized Amazon’s constant reinvention, from books to A-to-Z retail to becoming a major advertising powerhouse. She explained her firm’s process: every brand they work with gets a five-person team specializing in account management, advertising, copywriting, design, and organic growth. Their focus is simple—drive more traffic and increase conversion rates, while ensuring profitability and protecting brands from common pitfalls on Amazon.

Carolyn shared insights from client engagements, such as reimagining packaging for a floss-pick brand that saved 25% on fulfillment costs, equating to an additional $1 per unit in profits. She described the importance of SKU-level profitability analysis, as some products may look successful but generate little return after fees and advertising. Carolyn also touched on “product cloning,” where analyzing customer reviews led to new market opportunities, such as repositioning grip tape as “chef’s grip tape,” which doubled revenue without cannibalizing the original product line.

Beyond Amazon strategy, Carolyn encouraged entrepreneurs to think big, start earlier in life, and embrace risk before family and obligations make risk-taking harder. She recommended books like 10X Is Easier Than 2X and Die With Zero for mindset shifts around growth and legacy. Kenner added his perspective on AI-related tax credits, underscoring how innovation can bring hidden financial advantages. Carolyn closed by highlighting ROI Swift’s business model—retainer plus a percentage of growth, aligning agency incentives with client success. She left listeners with a clear takeaway: Amazon growth is possible and profitable when approached with strategy, data, and long-term vision.

Takeaways

• Carolyn aims to help 500 brands grow profitably.

• Data is crucial for understanding market potential.

• Traffic and conversion are key to Amazon success.

• ROI Swift provides a holistic approach to brand growth.

• Innovative product strategies can significantly increase revenue.

• Engagement with clients includes a dedicated team of experts.

• Understanding market size is essential for growth.

• Entrepreneurs should start their businesses early.

• Books can serve as a powerful marketing tool.

• The right decisions can prevent businesses from failing.

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