Inside Nine-Figure Amazon Brands!

January 10, 2026•2 min read

In this episode, Amazon growth expert Carolyn Lowe, founder of ROI Swift, breaks down how serious brands scale profitably on Amazon—from six figures to nine-figure exits. With over 25 years in e-commerce, including leadership roles at Dell, Carolyn shares real-world strategies that separate brands that merely sell on Amazon from brands that dominate it. Her mission? Help 500 brands grow profitably, not just grow fast.

Carolyn highlights one standout success story: a father-and-sons brand that grew from six figures to seven figures per month on Amazon and eventually exited at nine figures with just four employees. The secret wasn’t luck—it was deep data analysis, strategic decision-making, and relentless focus on profitability. As she puts it, “If you can’t measure it, you can’t manage it.”

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A major takeaway is her simplified Amazon framework: traffic and conversion. Brands either need more eyeballs on their product pages or better conversion once shoppers arrive. ROI Swift attacks both, using experienced specialists—not junior hires—to manage ads, listings, design, copy, and organic growth. They even optimize packaging and fulfillment strategies, sometimes saving brands 25% or more in Amazon fees overnight.

One of the most powerful insights discussed is product cloning—using AI to analyze customer reviews and uncover hidden use cases. In one example, a grip tape product doubled revenue simply by repositioning it for kitchen use with new branding and imagery. Low effort, high impact. This approach has helped brands unlock entirely new markets without inventing new products.

Finally, Carolyn shares hard-earned entrepreneurial wisdom: think bigger, start earlier, and know your numbers. She emphasizes profitable growth over vanity metrics and explains why ROI Swift charges a retainer plus revenue growth model, not a percentage of ad spend—aligning incentives with client success. For Amazon sellers ready to scale smart, this conversation delivers actionable strategies that can change the trajectory of a business.

Takeaways

• Carolyn aims to help 500 brands grow profitably.

• Data is crucial for understanding market potential.

• Traffic and conversion are key to Amazon success.

• ROI Swift provides a holistic approach to brand growth.

• Innovative product strategies can significantly increase revenue.

• Engagement with clients includes a dedicated team of experts.

• Understanding market size is essential for growth.

• Entrepreneurs should start their businesses early.

• Books can serve as a powerful marketing tool.

• The right decisions can prevent businesses from failing.

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