
Make Money Unreachable To Predators!
In this session, R. Kenner French interviews Bob Bluhm—one of America’s top asset protection attorneys—about how entrepreneurs can safeguard their wealth. Bob explains that business success requires both offense (making money) and defense (protecting money). Most entrepreneurs focus only on offense and end up vulnerable to lawsuits, taxes, and poor structuring—risks that can wipe out decades of hard work in a single legal battle.
Bob begins by outlining the three pillars of asset protection: tax reduction, estate planning, and lawsuit protection. While tax and estate planning are crucial, the talk focuses on lawsuits—specifically how entities like LLCs, corporations, and partnerships can either protect you or fail you entirely. He highlights that LLCs are not created equal, and the state, structure, members, and documentation determine whether an LLC truly protects assets or collapses under legal scrutiny.
He emphasizes privacy as the first line of defense, showing how privacy trusts, privacy LLCs, and land trusts make your wealth invisible to predators. Since plaintiff attorneys run asset searches to determine if suing you is worth it, appearing “broke on paper” dramatically reduces the chances of opportunistic or frivolous lawsuits. Privacy, in short, prevents you from becoming a target.
The second line of defense is building a strong asset protection structure—using properly designed LLCs, holding companies, family limited partnerships, and sometimes land trusts. Bob stresses that real protection requires separating business and personal assets, avoiding single-member LLC weaknesses, never putting all properties in one LLC, and maintaining layered entities that frustrate plaintiff attorneys. A properly built structure often causes lawyers to drop the case entirely.
Finally, the third line of defense is the corporate veil. Bob warns that in more than 50% of lawsuits, courts pierce the veil of weak LLCs—usually because of commingling funds, missing records, lack of minutes, missing agreements, or using cheap DIY templates. He explains that only well-documented, well-maintained, professionally structured entities hold up in court. Bob concludes by reminding entrepreneurs that true asset protection brings peace of mind, financial security, and freedom from fear—and he offers his team’s help for anyone serious about safeguarding their wealth.
Takeaways
• Asset protection is crucial for safeguarding hard-earned wealth.
• Lawsuit protection is a key component of asset protection.
• Privacy is the first line of defense against frivolous lawsuits.
• Not all LLCs provide the same level of protection.
• Properly structured LLCs can lower taxes and protect assets.
• The corporate veil is essential for shielding personal assets.
• Maintaining separate records and accounts is vital to protect the corporate veil.
• Frivolous lawsuits can happen to anyone, regardless of wrongdoing.
• A strong defensive structure can deter potential lawsuits.
• Consulting with a professional is essential for effective asset protection.
Sound Bites
• The first line of defense is privacy
• You want to have enough privacy
• All LLCs are not the same
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