Media Coverage That Drives Revenue!

September 01, 2025•3 min read

R. Kenner French interviews PR expert Jeremy Knauff on how press and media can rapidly expand a business. Jeremy’s core thesis: building authority status is one of the highest-leverage moves an entrepreneur can make. Third-party validation from reputable outlets (e.g., Entrepreneur, Forbes, Inc.) cuts through skepticism, shortens sales cycles, and positions you as the credible solution. Authority is reinforced by a strong personal brand—each one amplifies the other.

After a severe health crisis left him “invisible” for two years, Jeremy rebuilt from scratch using PR, SEO, and social—reclaiming prominence faster than ever. That firsthand turnaround led him to pivot his agency to focus entirely on PR so he could elevate founders who deliver real value (and drown out hype-driven pretenders). He’s easy to find online (“Jeremy Knauff,” SpartanMedia.com), reflecting the same visibility he creates for clients.

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For professionals like real estate agents, Jeremy recommends low-lift credibility builders: accumulate authentic reviews on Google and LinkedIn, and cultivate engaged social profiles via collaboration with adjacent pros (title, mortgage, appraisers). His firm audits a client’s online presence, builds a PR strategy, and actively pitches journalists. Thanks to deep relationships, they can often draft and submit expert quotes on a client’s behalf—fast, accurate, and on-brand—so clients can focus on revenue-generating work.

A marquee case: a once high-flying franchise cratered to ~$350k revenue after online reputation attacks. By positioning the new CEO as an industry authority through sustained PR (features, contributor roles, speaking), revenue rebounded to $8M+ and attracted contracts with DOD, NASA, and major leagues. On press releases, Jeremy’s nuanced view: they work when paired with direct journalist pitching and help surface you in LLMs (ChatGPT, etc.). TV spots (e.g., Fox Business’ Big Money Show) are potent for showcasing personality—if the spokesperson communicates crisply—yielding reusable credibility assets (“as seen on…”).

For businesses not ready for full-service PR, Jeremy launched Spartan Community (community.spartanmedia.com). The throughline of the conversation: PR accelerates trust, authority, and deal flow; combine foundational social proof and smart media strategy, then repurpose wins across channels to compound results.

Takeaways

• Expanding a business can significantly benefit from press exposure.

• Building authority status is crucial for cutting through competition.

• Getting featured in reputable media outlets enhances credibility.

• A strong personal brand is essential for media visibility.

• Public relations can dramatically transform a business's revenue.

• Press releases can still provide ROI when used strategically.

• Follow-up is key to maximizing the impact of press releases.

• TV appearances can enhance personal branding and credibility.

• Innovative tools can help connect trending topics to business strategies.

• Affordable community resources can empower entrepreneurs to learn and grow.

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