Secrets Behind Med Spa Growth!

November 21, 2025•3 min read

Chad Brown, founder of CBB.Services, has spent 23+ years in healthcare and now specializes in helping med spa owners streamline operations and scale. Originally supporting corporate healthcare, his consulting grew organically as friends in the med spa space sought his guidance. With the med spa industry projected to jump from $18.5B to $49B by 2030, Chad decided to niche down—seeing massive growth potential and a rising global focus on health, weight loss, and hormone balance.

The conversation highlights the debate between casting a wide net versus niching down. Both Chad and Kenner agree that focusing deeply on a specific audience builds authority faster. Kenner shares how being known as the AI tax expert elevated his brand—just as Chad’s med spa focus positions him uniquely in a booming industry. They note that niching creates stronger content, clearer messaging, and deeper client trust.

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Chad openly shares that one of his biggest struggles early on was trying to do everything alone—something many entrepreneurs experience. Both he and Kenner emphasized the importance of community, mentorship, and collaboration. Kenner mentions their own group, The Vast Vault, and how mentorship from leaders like Sharon Lechter and Ron LeGrand accelerates success by helping entrepreneurs avoid costly mistakes and gain clarity.

Looking ahead, Chad’s focus is building scalable processes and documenting everything—key steps for long-term growth. Kenner reinforces this with the idea of creating AI-powered knowledge bases, SOP libraries, and workflows that future employees can easily adopt. They discuss how simple recordings of daily tasks can be transformed into written SOPs using AI, saving time and enabling smoother onboarding and operations.

Chad is leaning heavily into affiliate partnerships and podcast guesting as his main marketing strategies. Being featured on targeted podcasts extends his reach, creates long-tail content for SEO, and allows audiences to hear his expertise firsthand. They also discuss how podcast appearances generate dozens of social media clips through AI, building authority at scale. Chad’s ability to listen deeply to clients, understand their pain points, and build customized blueprints is ultimately what makes him unique in the med spa consulting world.

Takeaways

• Chad Brown helps med spa owners grow their businesses.

• Niche marketing can lead to greater success.

• Mentorship is vital for overcoming business challenges.

• Documenting processes is essential for scalability.

• AI can assist in creating knowledge bases.

• Affiliate marketing can expand reach and revenue.

• Podcasts are a powerful marketing tool.

• Authenticity builds trust with clients.

• Understanding pain points is key to consulting.

• Community support can alleviate the struggles of entrepreneurship.

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