
AI Credits: Cash For Innovation!
R. Kenner French introduced a product called AI Credit Max!, designed to help entrepreneurs and business owners unlock government tax credits—both federal and state—for innovation and AI-driven initiatives. He explained that many businesses already using artificial intelligence tools (such as ChatGPT) or pushing technological innovation may unknowingly qualify for significant tax credits. The goal of the product is simple: put money back into entrepreneurs’ pockets for work they’re already doing. VastSolutionsGroup.com, which has been around since 1969, is leveraging its long history in tax, finance, and AI to support this new launch.
Dhaval Patel, a digital marketing expert, was invited to brainstorm strategies in real time. He emphasized that AI Credit Max is a B2B service, so the priority should be lead generation. To achieve this, he recommended optimizing the website for email collection, setting up strong drip campaigns, and running targeted LinkedIn and Facebook ad campaigns. Beyond ads, Patel stressed the importance of content marketing, SEO/AEO strategies, and FAQs to rank on search engines and AI-powered platforms. He highlighted testing as a central practice—whether it’s ad creatives, demographics, or messaging—since data-driven iteration is key to lowering costs and boosting conversions.
Kenner shared that VastSolutionsGroup.com already participates in masterminds and maintains a 600-member community, along with a CRM called Einstein that powers their lead qualification quiz. He suggested expanding into micro-influencer partnerships, offering them free services in exchange for authentic endorsements. Dhaval also advised tapping into CPA networks, as accountants can’t always handle R&D tax credits but could refer clients. Locally, Patel recommended engaging Bainbridge Island and Seattle publications, leveraging the region’s strong tech community, and even targeting local innovators from Microsoft and Google backgrounds who might qualify for credits.
A significant portion of the discussion revolved around backlinks—links from authoritative sites that increase credibility and traffic. Patel explained how backlinks function like “votes” online, and how targeting local or niche publications could be more attainable than major outlets like The New York Times. They also discussed tools like Yext and alternatives such as direct PR strategies and press releases. Dhaval highlighted the importance of tracking ROI with attribution models and UTM codes to measure which campaigns or influencers truly deliver results. Both agreed that testing and transparency in campaigns are crucial.
Toward the end, Dhaval suggested podcasts and YouTube videos as powerful platforms to showcase real client experiences with AI Credit Max. Long-form videos could highlight case studies, while shorter clips could hook new audiences. He recommended interviewing clients, capturing both positive results and constructive feedback, since being in beta means continuous improvement. Patel also stressed the importance of AEO (Answer Engine Optimization)—crafting website content around FAQs and user questions so AI-driven tools like ChatGPT or Gemini will surface VastSolutionsGroup.com in answers. Together, they concluded that combining local outreach, influencer evangelism, backlinks, and consistent testing will position AI Credit Max for long-term success.
Takeaways
• AI Credit Max aims to help entrepreneurs access tax credits.
• B2B marketing focuses on lead generation and nurturing.
• Social media and content marketing are crucial for visibility.
• Building authority in the market enhances trust.
• Micro-influencers can effectively promote products.
• Backlinks improve SEO and online visibility.
• Local marketing can tap into community needs.
• Press releases can amplify product awareness.
• Testing marketing strategies is essential for success.
• Video marketing can showcase product benefits effectively.
Sound Bites
• Your number one goal is to get leads.
• Lean into the ease of use of AI.
• Backlinks are like votes online.
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