Email Campaigns That Actually Convert!
The conversation is about email marketing and the importance of leveraging existing databases to generate ROI. The guests, Anthony and Nick, share their expertise in email marketing and provide insights on how to improve email campaigns. They discuss the need to focus on the back end of marketing and the importance of personalization and customization. They also highlight the recent changes in email marketing regulations and provide tips on how to warm up cold leads.
Overall, the conversation emphasizes the value of email marketing and the potential for businesses to maximize their ROI by effectively utilizing their existing databases. In this conversation, Nick and Anthony discuss email marketing and its importance in business. They emphasize the need for short, conversational emails that open up a conversation with the recipient.
They also discuss the idea of a free community that leads to a paid community, and the importance of building anticipation and excitement around joining the community. They touch on the percentage of revenue that should be spent on marketing, and the need for personalized and value-driven email marketing. They conclude by highlighting the importance of staying optimized and constantly adapting to changes in the market.
Takeaways
• Leverage your existing database for email marketing to generate a higher ROI.
• Focus on the back end of marketing and optimize your email campaigns.
• Personalize and customize your emails to resonate with your audience.
• Stay updated on email marketing regulations and ensure compliance.
• Implement strategies to warm up cold leads and engage your audience. Short, conversational emails can open up a conversation with the recipient.
• A free community that leads to a paid community can be a valuable marketing strategy.
• Building anticipation and excitement around joining a community can drive engagement.
• The percentage of revenue spent on marketing depends on various factors.
• Personalized and value-driven email marketing is crucial for success.
• Staying optimized and adapting to market changes is essential.
Sound Bites
• We're talking about the best ROI you're gonna make when it comes to investment ever.
• Why people will walk over their own database and their own database is going to make them a lot more money.
• What are your open rates like and how many emails a week are you sending?"
• Short, under seven words. And very conversational too.
• Getting away from the email blast because people are going to be joining our community.
• We would not put links in those emails. We would just build up a crazy amount of anticipation and excitement.
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