Email. Reviews. Referrals. Repeat.
Bob McIntosh and discusses three key marketing strategies: referral marketing, review marketing, and email marketing. He emphasized the importance of having a process in place for referral marketing and controlling the flow of referrals.
He also discusses the value of online reviews and the need to ask for reviews at the right time. Lastly, He highlights the power of email marketing as a storytelling technique and the importance of delivering value to subscribers.
Takeaways
• Referral marketing can have a high ROI, but it can be inconsistent and difficult to control. Having a process in place and actively soliciting referrals from current customers can help.
• Online reviews are important for building trust and credibility. It's crucial to have a strategy for getting reviews and to ask for them at the right time. Offering incentives can also be effective.
• Email marketing is still one of the most effective marketing channels. It allows businesses to tell stories, deliver value, and stay top of mind with customers. Building a strong email list and providing valuable content are key.
• Having multiple marketing channels is important for business growth. It's recommended to have a mix of marketing strategies and to constantly evaluate and optimize them.
• Integrity and transparency are essential in marketing. It's important to do the right thing for customers and be honest about what can and cannot be achieved.
Sound Bites
• Referral marketing has its pros and cons. It can have the best ROI, but it's also the most inconsistent.
• Review marketing is a wise and economical way to promote your business. It helps build trust and credibility.
• Email marketing is still one of the best marketing channels. It offers a high ROI and allows businesses to tell stories and deliver value.
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