From Battlefield to Business Freedom!
In this episode, R. Kenner French sits down with Vic Martinez, a retired military leader turned entrepreneur and coach, to explore the mindset and strategies behind creating true financial freedom. After serving 28 years in the military, Vic learned that leadership, discipline, and mentorship are the foundation of success — whether on the battlefield or in business. His mission now? To help others shift from employment to entrepreneurship and build lives designed around purpose, freedom, and financial independence. 💼
Vic shares how his transition from soldier to business owner began after a life-changing event in Iraq. Surviving an explosion and losing both fellow soldiers and loved ones gave him clarity: life is too short to wait for someday. He decided to take control of his future by starting his own business — a move that not only changed his finances but his entire outlook on life. “If you want to create your own economy,” he says, “you have to be in business for yourself.” 💪
Through his company, Elite Life Strategy, Vic now coaches individuals looking to leave their 9-to-5 jobs and start their own ventures. He helps clients identify what kind of life they truly want — how much income, time, and balance they seek — and builds a business strategy around that vision. His core message is simple: success doesn’t happen overnight, but with patience, mentorship, and consistent action, anyone can achieve lasting financial results. 📈
Vic also shares insights from his own entrepreneurial path in direct sales and e-commerce, where he scaled his business across the U.S. and into Latin America. By focusing on consumable products and repeat customers, he built a steady stream of passive income that allowed him to work smarter, not harder. His approach reflects a modern model of wealth creation — combining discipline, leverage, and smart systems to sustain growth. 🌎
Whether you’re a veteran, a corporate professional, or simply someone ready to design life on your terms, this conversation will inspire you to take action. Vic’s story is a powerful reminder that success starts with mindset — and wealth follows those who have the courage to think bigger, act faster, and never stop learning. 💡
Key Takeaways
• Coaching is the fastest path to success, because mentors help you avoid costly mistakes and accelerate your growth.
• Entrepreneurship creates financial freedom, giving you control over your time, income, and future.
• E-commerce is the modern goldmine, offering flexibility and recurring income through scalable online models.
• Patience and persistence are non-negotiable, as success requires consistency, discipline, and time to build real results.
• Mindset determines money, since true growth begins with learning, self-belief, and surrounding yourself with the right people.
Soundbites
• You want financial freedom? You have to create your own economy.
• Even the best — Tiger Woods, Tom Brady — had coaches. So should you.
• There are two types of businesses: the one you own, and the one that owns you.
• If you want to earn more, you have to learn more.
• Success takes time. Be patient, stay focused, and the results will come.
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