Grow Faster With Experiential Marketing!
Jessica de Castro, a luxury marketing expert, about her background and tips for small business owners. She shares her experience working in luxury retail and how she transitioned into entrepreneurship. She emphasizes the importance of experiential marketing and collaborating with unexpected partners to create unique and memorable experiences for customers.
She also highlights the value of marketing campaigns and immersive online experiences. She recommends having a tight and clean referral program as a powerful marketing tool. Overall, Jessica provides valuable insights and practical tips for small business owners looking to take their businesses to the next level.
Takeaways
• Experiential marketing is key in the luxury industry, and small businesses can leverage this approach to create unique and memorable experiences for their customers.
• Collaborating with unexpected partners can help businesses stand out and create buzz.
• Creating immersive online experiences, such as embedding audio or virtual reality elements, can engage customers and make the website more memorable.
• Having a tight and clean referral program is a powerful marketing tool that can help businesses grow through word-of-mouth.
Sound Bites
• Collaborating with companies that are not expected
• Creating immersive online experiences, engaging multiple senses
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