Luxury Marketing Mastery Unveiled!
Kenner interviews Jessica de Castro, a luxury marketing expert, about her background and tips for small business owners. She shares her experience working in luxury retail and how she transitioned into entrepreneurship. She emphasizes the importance of experiential marketing and collaborating with unexpected partners to create unique and memorable experiences for customers.
Jessica also discusses the value of guerrilla marketing campaigns and immersive online experiences. She recommends having a tight and clean referral program as a powerful marketing tool. Overall, She provides valuable insights and practical tips for small business owners looking to take their businesses to the next level.
Takeaways
• Experiential marketing is key in the luxury industry, and small businesses can leverage this approach to create unique and memorable experiences for their customers.
• Collaborating with unexpected partners can help businesses stand out and create buzz.
• Guerrilla marketing campaigns, where businesses show up in unexpected places, can generate excitement and intrigue.
• Creating immersive online experiences, such as embedding audio or virtual reality elements, can engage customers and make the website more memorable.
• Having a tight and clean referral program is a powerful marketing tool that can help businesses grow through word-of-mouth.
Sound Bites
• Collaborating with companies that are not expected
• Guerrilla marketing campaigns, showing up in places you're not expected
• Creating immersive online experiences, engaging multiple senses
If you have any questions in general you can reach our office at:
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Thank you for listening!
