Maximize Profits with Client Retention!
Kenner and Megan discuss the importance of focusing on client retention and customer experience to achieve a high return on investment (ROI). They highlight that many businesses spend a lot of money on marketing and client acquisition, but neglect the importance of keeping clients longer.
Megan shares her background in education and coaching, emphasizing the need to pay attention to the customer journey and provide a positive onboarding experience. They also discuss the significance of communication and teamwork within a company to ensure a client-centric approach.
Takeaways
• Focusing on client retention and customer experience can lead to a higher ROI than spending money on marketing and client acquisition.
• The biggest profit or money-making problem for businesses is often not client acquisition, but rather keeping clients longer.
• Providing a positive onboarding experience is crucial to set clients up for success and ensure their expectations are met.
• Over-communicating with clients during the onboarding process can help build trust and simplify their journey.
• Creating a client-centric company culture and involving the client services team in meetings can enhance the overall customer experience.
Sound Bites
• Huge ROI, huge, huge ROI.
• Your problem isn't client acquisition. You already have a full pipeline.
• Let's turn our attention to keeping our clients longer.
If you have any questions in general you can reach our office at:
Phone: 415-212-8189
Email: [email protected]
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Thank you for listening!
