Podcast Secrets To Grow Authority!

October 06, 2025•3 min read

Liz Brooks, a PR pro turned podcast marketing specialist, explains why podcasting is a powerful complement to traditional PR: it delivers authentic “voice,” builds trust faster than filtered press quotes, and reaches busy audiences on the go. She stresses blending—don’t ditch TV/print—but use podcasts to expand share of voice and thought leadership, especially for entrepreneurs and real estate pros aiming to grow from six to multiple six figures.

Tracing her path from Silicon Valley agencies (and musician roots) to Interview Valet, Liz highlights how podcasting’s relaxed format fosters real connection. Interview Valet supports both veteran and first-time guests: equipment setup, messaging, talking points, mock interviews, tone-of-voice alignment, and interview analytics—constantly iterating with new tools to sharpen delivery and brand consistency.

Custom HTML/CSS/JAVASCRIPT

On strategy, Liz’s mantra is “better is better”: know your why, define the specific audience, and prioritize niche shows that actually convert over massive general shows. Be flexible—she cites a client who pivoted from “big” wellness shows to smaller longevity podcasts and immediately saw multiple qualified leads, easily covering campaign costs. ROI often hinges on the right fit, not sheer reach.

Tactically, she recommends building a 10–12-episode backlog to maintain consistency, repurposing each recording into short clips for a month of content, and—where possible—adding video to boost discoverability and repurpose options. For engagement, don’t just post; tag relevant voices (not only the host), add polls or questions, include clear CTAs (ratings/reviews, Google or Apple), and post at peak times using platform insights. Guests should also promote episodes vigorously and follow up thoughtfully (even simple thank-you cards).

For newcomers: listen to the shows you want to be on, study what resonates, track market trends so your talking points stay fresh, and avoid letting your message go stale. Kenner closes by underscoring daily consistency and community building, while Liz shares contact details (InterviewValet.com/Liz and her LinkedIn handle) for those interested in guesting or launching a show. Overall takeaway: podcasting, done strategically and consistently, compounds authority, relationship-building, and revenue.

Takeaways

• Podcasting can significantly enhance brand authority.

• Engaging with your audience personally is crucial.

• Repurposing content can maximize reach and effectiveness.

• Building a catalog of episodes before launching is essential.

• Niche audiences often yield better results than larger ones.

• Consistency in publishing is key to retaining audience interest.

• Understanding your marketplace is vital for effective messaging.

• Video podcasting is becoming increasingly important.

• Engagement strategies should include calls to action.

• Listening to other podcasts can provide valuable insights.

Sound Bites