Real Estate Deals with Private Money!

September 09, 2025•3 min read

R. Kenner French hosted real estate expert Jay Conner, known as “the Private Money Authority,” to discuss how real estate investors can grow their portfolios without relying on banks. Jay emphasized that private money lending—funding from individuals instead of institutions—has been the single biggest game-changer in his career since 2009. Unlike traditional financing, private money allows investors to fund deals quickly, without credit checks, income verification, or lengthy approval processes.

He shared that private money is not hard money. Instead, it involves creating relationships with individuals willing to lend from their personal funds or retirement accounts. He described how investors can attract funding without asking for it by presenting opportunities, teaching potential lenders, and leading with a “servant’s heart.” Importantly, private money gives the investor control—they set the terms, interest rate, and loan-to-value ratio, flipping the traditional dynamic of banks making the rules.

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One of Jay’s key lessons is that investors should secure money first, then pursue deals, avoiding desperation. He outlined his five steps to raising private money: (1) build a list of contacts, (2) use conversation scripts, (3) share educational tools like his “Stress Free Investing” audio, (4) host one-on-one or group presentations, and (5) obtain verbal pledges. He also revealed that through his proprietary data feed, investors can access over 12,000 new private lenders monthly across the U.S.

The advantages of private money are numerous: no origination fees, no appraisals, longer loan terms, 100% funding for purchase and rehab costs, and even the possibility of receiving a big check at closing. Jay stressed that private money can be used not only for rehabs but for any deal where the seller requires full cash. He also explained how private lenders benefit—they earn higher returns than banks, enjoy secured investments backed by real estate, and can often participate tax-free through self-directed IRAs.

He invited listeners to his Private Money Conference, happening October 8–10 in Atlantic Beach, North Carolina, offering a steep discount to Kenner’s audience. At the event, attendees will learn his complete system, meet his team, and network with active private lenders. He closed with inspiring success stories of investors who transformed their businesses and lives through private money. For Jay, the message is clear: private money empowers real estate entrepreneurs to scale their portfolios quickly, without begging banks, while offering safe and profitable opportunities for lenders.

Takeaways

• Private money can significantly impact real estate investing careers.

• You can raise private money without asking for it directly.

• Understanding the difference between private and hard money is crucial.

• The mindset shift is essential for attracting private money.

• You can close deals quickly with private money.

• Private money allows for 100% financing on deals.

• Self-directed IRAs can be a source of private money.

• Networking is key to finding private lenders.

• You can have multiple private lenders for a single deal.

• Success stories demonstrate the effectiveness of private money strategies.

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