Short Sale Success: The Queen's Guide
Nicole Espinosa, also known as the Short Sale Queen, discusses the concept of short sales and how investors can profit from them. Short sales are an exit strategy for investors who are marketing to leads without equity. It involves purchasing a property from a homeowner who is in pre-foreclosure or foreclosure and owes more than the house is worth. The investor buys the property through the bank, allowing the homeowner to walk away free and clear.
Nicole explains that she works with three avatars: homeowners in need of help, realtors who don't know how to process short sales, and real estate investors who want to expand their opportunities. She offers training and coaching to help agents and investors navigate the short sale process. She emphasizes the importance of providing value and building a strong reputation in the industry.
Takeaways
• Short sales are a valuable exit strategy for investors who are marketing to leads without equity.
• Investors can purchase properties from homeowners in pre-foreclosure or foreclosure who owe more than the house is worth.
• Nicole Espinosa works with homeowners, realtors, and real estate investors to navigate the short sale process.
• Providing value and building a strong reputation are crucial in the real estate industry.
Sound Bites
• The short sale queen.
• Short sales are leads that you're already marketing to, but you're walking away from because it doesn't have equity.
• We charge the lender our fees, so the investor's not paying us, nor is the seller.
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