Transform Online Meetings Into Magic!

October 24, 2025•3 min read

Justin Lawrie joined VastSolutionsGroup.com to explain why live virtual events are a must for modern entrepreneurs. He framed virtual events as a cost-effective way to expand reach beyond local boundaries, turning a local audience into a national or global one. Justin stressed that a great virtual event is an experience — not just “another meeting” — and that treating it like a production, not a routine call, is the key to keeping attention and converting attendees.

On the tech side, Justin walked through his core stack: a dedicated event platform called Obvio/Avio built around Zoom that provides a full dashboard — registration, magic-link one-click login, CRM integration, attendance tracking, and built-in email/sales pages. The platform includes Zoom meetings, not webinars, so attendees can be seen, breakout rooms can scale, and hosts can spotlight speakers while attendees can revert to gallery view. Justin emphasized that the right platform and CRM hookup make follow-up, segmentation, and automation straightforward.

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Operation and attendee experience are supported by a concierge model: every client is paired with an event specialist who shepherds weekly calls from planning through post-event. Justin recommends tech checks, moderator tools for question submission, and strict host controls to maintain professionalism and prevent interruptions. Chat is used for community and engagement, while structured forms funnel actual questions for moderated answers.

Engagement techniques Justin recommends include gamification, breakout rooms sized for meaningful interaction, live cameras encouraged for connection, and transparent use of pre-recorded content only when labeled as such. He prefers live where possible but recognizes replays and replay events with a live host for connection have strong value. He also stressed recording everything so clients can create microcontent for social and marketing after the event — and pointed out the team helps with editing and content repurposing.

Results and practical guidance rounded out the discussion: a case study, Land Geek’s Bootcamp, showed a 110% increase in virtual-to-virtual revenue and nearly a million dollars difference when reformatted and run through Justin’s system. Typical timelines are six to eight weeks for a comfortable build; the sooner you engage a specialist, the better. Justin’s final advice: don’t “f with the formula” — use best practices, start early, treat the event as a curated experience, and lean on experts so you can focus on content and conversion.

Takeaways

• Online events expand your reach beyond local audiences.

• Using the right tech stack is crucial for success.

• Engagement strategies like breakout rooms enhance attendee experience.

• Marketing strategies should be tailored to your audience.

• Post-event follow-up is key to maintaining relationships.

• Common mistakes include treating online events like traditional webinars.

• Live interactions foster a stronger connection with attendees.

• Pre-recorded content can be effective if presented transparently.

• Client communication is essential for successful event planning.

• Understanding your audience's needs leads to better event outcomes.

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