Video Marketing That Drives Sales!
Kirsten Graham, a business coach and video marketing expert, joins Kenner to discuss the power of video marketing and podcasting. She shares her background in real estate and how she transitioned into business coaching and video marketing. She discusses the challenges business owners face with video marketing and how virtual assistants can help. She also provides insights on being a guest on podcasts and strategies for leveraging podcast audiences. She touched on the importance of email marketing and repurposing podcast content. The conversation concludes with tips on starting a podcast and the tools that can add value to podcasters.
In this conversation, Kirsten discusses the benefits of outsourcing and using virtual assistants for podcasting and other business tasks. She emphasizes the importance of starting imperfectly and practicing, as well as the value of video and audio editing. She also discusses the concept of unique ability and the power of delegating tasks to focus on what you're great at. Kirsten shares case studies of clients who have turned their businesses around with the help of virtual assistants. She also touches on the importance of work-life balance and the impact of social connections on happiness. She discusses the ethical considerations of hiring virtual assistants overseas and the benefits of providing jobs in other countries. She highlights the need for support in business and the role of virtual assistants in providing that support. She also touches on the tax deductions available for podcasting and coaching services. The conversation ends with a discussion of how to get in touch with Kirsten and the promise of future conversations.
Takeaways
• Video marketing is a powerful tool for connecting with audiences and building trust.
• Virtual assistants can help business owners with video editing, audio editing, and other tasks related to video marketing.
• Being a guest on podcasts is a great way to connect with new audiences and build relationships with hosts.
• Email marketing is an effective way to nurture and engage with your audience.
• Repurposing podcast content can extend its reach and provide value to different platforms.
• Starting a podcast doesn't have to be expensive or complicated; focus on the path of least resistance and start where you are.
• Consistency and providing value are key to building a successful podcast and monetizing it.
• Tools like Riverside and Zoom can be used for podcast recording, but it's important to choose what works best for you and your guests. Start imperfectly and practice, don't wait for perfection
• Video and audio editing can enhance the quality of your content
• Delegate tasks that are not your unique ability to virtual assistants
• Virtual assistants can help improve productivity and increase revenue
• Work-life balance and social connections contribute to happiness
• Outsourcing overseas can provide jobs and support local economies
• Virtual assistant fees and coaching services may be tax deductible
Sound Bites
• I'm not bossy. My sister-in-law says I just have better ideas.
• They were so familiar with me and my dog and the team. You know, I'm racing around my head thinking, how do they know me? Like, where did I meet them?
• So many people love watching videos, but there's so few videos out there.
• You have to practice at some point, but there's also a lot of magic in video editing and audio editing.
• You can lean into the person who is producing the video or the podcast for you.
• If you're not making the money you wanna make in your business, then it is not worth your time. Hire someone to have them do it for you.
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Thank you for listening!
